Westbound & Down

I worked with the founders of this Colorado-based hospitality company and brewery to create a brand strategy, identity system, tone, tagline, can system, and environmental design, all grounded in the spirit of adventure. 

Role: Creative Director and brand consultant
Westbound_BrandbookForWeb.001
Brand book
Westbound_Identity_0220
Identity system
Westbound_Tagline
Tagline
Westbound_Cans_0220
Westbound_CansSystem
Cans system
Cutting board close-up
WestboundMenus
Restaurant experience.
Westbound_SpaceDesign
Environmental. Architecture by Range.
Westbound_Hat
Team swag
© 2019 John Moeller