Westbound & Down

Westbound & Down Brewery is dedicated to creating connected experiences across beer, food, and hospitality. I worked with the founders to build a brand strategy, identity, tagline, and packaging, all grounded in the spirit of adventure. We connected every touch point of the experience, from cans to environment design to menus to merch.

Rebranding, Tagline, Identity, Design system, Packaging
Role: Creative Director/Consultant
Westbound_OakLager
Westbound_Logos
ChevronTagline
CansArtDirection
Cutting board close-up
WestboundMenus
Westbound_SpaceDesign
Westbound_Hat
Westbound_Brandbook
© 2019 John Moeller