Uniqlo: This is LifeWear

Uniqlo, the democratic Japanese clothing brand, wanting to humanize their brand, took on the tagline “LifeWear.” We collaborated with John Jay to build a content ecosystem around LifeWear, focusing on the stories and ambitions of real people who use Uniqlo and showcasing seasonal product. The content was used across newspaper ads, digital, and a printed journal given for free in stores. 

Branded Content, Advertising
Role: Art Director for MP Creative
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© 2019 John Moeller