Shinola

Shinola had the ambitious idea to create an ultra-premium brand of bikes, watches, and leather goods based in the heart of Detroit. We built an identity system around the beauty of industry, and took a road trip to their iconic factories in the midwest to gather content from the makers that became their first ad campaign. 

Branding, Advertising, E-commerce design
Role: Art Director for Partners & Spade
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© 2019 John Moeller