Persol: Interactive experience

Persol wanted to create earned-media buzz to promote the modern remix of their classic 649 sunglasses. We created a campaign that put a modern spin on classic cinematic storytelling, making a choose your own adventure interactive narrative that played out on Instagram. We hacked tagging functionality as a way users could vote on the hero's next move.  Winner of AdWeek Ad of the Day and W3 Best Social Promotion 2016.

Branded content, Social activation
Role: Creative Director for Kettle, w/ Ian Grody
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2017-12-17-16-46-www.adweek.com_
© 2019 John Moeller