John Moeller

Wine Brands

Work

Wine Brands

I worked with Winc to concept and create original wine brands sold on their DTC website, at fancy restaurants and places like Whole Foods.

Selected Works Vol. 1 and 2
We collaborated with Tappan Collective to curate the "Selected Works" wine and content series with cool emerging artists Luke Chiswell (Vol. 1) and Daniel Fletcher (Vol. 2).

Big Beat

A wine with its own Spotify playlist. Designed by Ali Halford

Far+Wide
A brand for Winc's international collaborations. Each Far+Wide vintage incorporates a unique symbol from the country of origin into the design. Designed by Fred L'Ami.

#TBT
#TBT calls out to Winc members to submit photos matching the vibe of the season, and shows up in their boxes a month later.

Rogue Admirals
Farmed in a remote edge of Australia dubbed locally as the "Shipwreck Coast," this wine salutes all the imaginary admirals who went rogue and crash landed in the area. Designed by Fred L'Ami, face tattoos by Yoshié Hozumi.

Diviner
High end Santa Barbara county wine with a modern edge, poured in pricey restaurants. Illustration by Hunter Patrick, designed in collaboration with Fred L'Ami.

Wall of Sound
We wanted a rich, colorful label that would pop off the shelf for this loud, symphonic red blend. Art by Adrian Johnson, Design by Yoshié Hozumi.