John Moeller

Wine Brands


Wine Brands

I worked with Winc to concept and create original wine brands poured at restaurants and bars and sold on their DTC website and at Whole Foods.

We collaborated with Tappan Collective to curate "Selected Works" with cool emerging artists Luke Chiswell and Daniel Fletcher.

Originating from a remote edge of Australia dubbed locally as the "Shipwreck Coast," this wine salutes all the imaginary admirals who went rogue and crash landed in the area. Designed by Fred L'Ami, face tattoos by Yoshié Hozumi.

High end Santa Barbara county wine with a modern edge, poured in pricey restaurants. Illustration by Hunter Patrick, designed in collaboration with Fred L'Ami.

A brand for Winc's international collaborations. Each Far+Wide vintage incorporates a unique symbol from the country of origin into the design. Designed by Fred L'Ami.

We reached out to Winc members to submit photos matching the vibe of the season, and created this wine which arrived in their boxes a month later.