Founded in 2012, online wine subscription service Winc renamed and rebranded in 2016, shifting their business strategy from e-commerce to brand building, content, and wholesale to hedge against Amazon taking on wine delivery.
Solution I worked on brand creative from a high level down to the details, collaborating with Winc’s CEO and CMO to define direction and strategy and leading an agile creative team in execution. We tackled the brand holistically from a customer-centric point of view, encompassing every brand touchpoint from ad to digital to packaging to activations.
I grew and evolved the brand and positioned it as a leader in the subscription e-commerce space for wine. Winc gained market recognition in 2017 and became a household name. In 2017 customer satisfaction scores increased by 20%. Our focused brand activations for Summer Water drew press and millions of brand impressions that landed Winc national Whole Foods distribution.