John Moeller

Winc Experiential

Work

Winc Experiential

Problem: Winc sponsors private parties, in-store events, and tasting in restaurants, hotels, private homes, etc, and needed a scalable way to brand each different space to extend brand awareness and increase social impressions.

Solution: We created a modular kit of different elements that would be custom tailored to each space and the needs of each event. To tell an engaging story about Winc as both a wine brand and e-commerce subscription service, we decided to focus on “discovery”, one of Winc’s core brand concepts, and to turn event guests into “explorers” within each space. The event designs focused on core brand elements and extended the brand into new territories and experiences specifically designed to create engaging moments worthy of sharing on Instagram.