Winc, a direct-to-consumer wine company founded in 2012, had the potential to disrupt the wine space, but didn’t stand out from the crowd of subscription services and wine clubs. As Creative Director, I worked with Winc’s CEO and CMO to develop a customer-centric brand strategy, and built an in-house creative team to execute and expand on it. We established “Cheers, Delivered” as the brand platform and tagline, and approached every touch point as an expression of it, creating a joyful, inviting, energetic brand world for Winc. Collaborating across teams, I worked to optimize their e-commerce, digital marketing, wine brands, packaging, influencer collaborations and content. Our work established a connected brand experience and positioned Winc as a leader in the e-commerce wine space.