John Moeller

Shinola: Brand Development & Website


Shinola: Brand Development & Website

Problem: Shinola’s brand vision was to create luxury product with an American-made ethos.

Solution: Our branding for Shinola boldly told their brand story and celebrated their spirit of independence. We created a brand book, launch campaign, and e-commerce website.

Results: As Shinola has evolved and scaled, our work has endured as the core of their brand DNA.

Art Direction & Branding. Agency: Partners & Spade