John Moeller

Persol: Interactive Story

Work

Persol: Interactive Story

To reveal Persol’s latest remix of their classic sunglasses originally made famous by movie stars in the 60s, we partnered with artist Jonathan Bartlett to create a cinematic graphic novel that unfolded in real-time on Instagram. At the end of each chapter, we engaged Persol’s audience to vote for the hero’s next move.

Creative Direction for Kettle