John Moeller

Persol real-time campaign


Persol real-time campaign

We created this real-time graphic novel that unfolded across Persol’s social channels to celebrate the a re-release of classic frames made famous by Steve McQueen. The narrative featured a McQueen-like protagonist in a dystopian near-future, with key turns in the story crowd-sourced through audience engagement and responded to in the moment by the artist.

Check it out on Persol’s feed
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Agency: Kettle NY