John Moeller

NYSC: Brand Reinvention + Digital Product

Work

NYSC: Brand Reinvention + Digital Product

To make iconic fitness brand NYSC competitive in a category disrupted by ClassPass and upstart boutique gyms, we reinvented their identity, digital experience, and club environment, creating a clean, modern brand that focused on personalization and on-demand flexibility.

Creative Direction for Kettle

Rebranded Identity: