We created the #InspiredxAldo campaign to give digital support for Aldo’s out-of-home “Inspiration is Everywhere” campaign and to build their following in targeted verticals outside of fashion. We partnered with makers across floral design, visual art, furniture design, and cooking to create special holiday-inspired projects that incorporated Aldo’s holiday collection. We wove their creation stories across Aldo’s channels in combination with a series of contests and questions that engaged the audience to react to the makers’ work.
Creative Direction. Agency: Kettle