We created the #InspiredxAldo campaign to give digital support for Aldo’s out-of-home “Inspiration is Everywhere” campaign and to build their following in targeted verticals outside of fashion. We partnered with makers across floral design, visual art, furniture design, and cooking to create special holiday-inspired projects that incorporated Aldo’s holiday collection. We wove their creation stories across Aldo’s channels in combination with a series of contests and questions that engaged the audience to react to the makers’ work.
Agency: Kettle NY
1. @brrch_floral created a holiday mistletoe arrangement inspired by the colors of sunset in the jungle 2. @sundaysuppers created a flourless chocolate cake with crème fraîche and rose petals inspired by her childhood memories of the Mediterranean 3. @letasobierajski turned a sculpture inspired by Memphis furniture and sex toys into holiday giftwrap 4. @pauloctavious photographed a New Year’s greeting message inspired by Pablo Picasso (gaining the most likes ever on Aldo’s instagram)