John Moeller

ALDO: Holiday Influencer Collaboration


ALDO: Holiday Influencer Collaboration

Problem: Aldo wanted a product-driven holiday Instagram content to support their new tagline “Inspiration is Everywhere.”

Solution: Riffing off “mixology” culture we curated a “remix” of holiday themes, from the Christmas cake to mistletoe to New Year’s Eve fireworks, through the eyes of four makers and artists. The editorial series featured a mix of product and storytelling. Captions featured quotes from makers on what inspires them and engaged audiences to share their own inspirations and tag friends.

Results: Impressive audience engagement and a lift in Aldo’s following.

Art Direction. Agency: Kettle