John Moeller

Apple Music: Design Strategy


Apple Music: Design Strategy

Sorry, this project is under NDA. But if you'd like to see it, contact me.

Apple Music launched with hundreds of amazing curated playlists, but with no design strategy for how to navigate them. What began as a project to provide an interim solution for iconography to better navigate musical sub-genres and playlist categories evolved into a larger assignment to create a roadmap matrix for their playlist taxonomy and a strategy for their playlist design system moving forward, with guidance from Appleā€™s internal leadership. The work integrated into the core of their current system and the DNA of the ever-evolving Apple Music product.

Creative Direction. Agency: Kettle