ALDO had existed for decades as a middle-American mall brand, but wanted a bold new approach to get them noticed by trend-conscious audiences in cities like New York and London where they saw their greatest market potential. We offered ALDO a holistic strategy that focused around premium brand collaborations, tapping into the emerging fashion blogger influencer scene, stylist consulting to help them stay ahead of the curve, and an overall brand reinvention that would make them boldly stand out from the crowd and show off their trend-savvy style credibility. We simplified and cleaned up their identity and produced playful and surreal OOH product campaigns from 2010-2013 that put them on the map in major cities and rebooted the brand’s relevance and sales.
Art Direction. Agency: MP Creative