Problem: Aldo engaged MP to consult on building their market reach in urban areas and with cool young audiences.
Solution: Beginning with a brand strategy deep dive, we created out-of-home and cross-channel seasonal campaigns from 2008-2012 that distilled notions of lifestyle into pure expression that played off their trendy collections.
Results: Our campaigns drew attention that spiked their business and street-level credibility in the desired urban areas.
Art Direction and concept. Agency: MP Creative