Aldo wanted to grow their business and build their market reach in urban areas and with cool young audiences.
Beginning with a brand strategy deep dive, we created out-of-home and cross-channel seasonal campaigns from 2008-2012 that distilled notions of lifestyle into pure expression that played off their trendy collections.
Our work reinvented the brand from the ground up, giving them new relevancy. Our out-of-home and integrated campaigns spiked their and street-level credibility, put them on the map in cities like New York and LA, and grew their business year over year.
Art Direction. Agency: MP Creative